Google Analytics is a free tool that allows you to better understand how often site visitors go to your site, their favorite content, and more.

1. Login to Google Analytics or create an account

2. Copy you GA tracking ID

This will start with "UA-" and end with a series of numbers.

3. Go to Settings and click or tap on Add-ons

4. Paste your GA tracking ID into the Google Analytics field

5. Click or tap on Confirm

6. Go to Preview and Publish your site

This will update your public site to include your GA tracking ID.

What's next?

After you add your GA tracking ID to your Exhibit site, go back to your Google Analytics account after 48 hours and confirm that visitor data is coming in.

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